Methods used in the book Celebrity Advocacy and International Development

This page hosts links and documents for people wanting to learn more about the methods I have used in the book Celebrity Advocacy and International Development.

If you want to know more about the 2005 Public Connection Research please click here.

If you want a copy of the questions asked in the 2011 UK POM Survey which replicates the 2005 survey please click here.

If you want a copy of the questions asked in the 2012 UK POM Survey about consumption of celebrity and celebrity advocacy please click here.

If you want to know more about the Focus Groups, please click here for a preliminary report from them.

If you want to know more about the newspaper survey please download the report in them here.

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